TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and streaming se